Project “Legends Alleys”
The Synthesis of Arts, Heritage, and Smart Tourism
Legends are born where vision meets memory.
They emerge at the intersection of heritage and the future, where stories shape identity and cultural imagination travels beyond borders.
The “Legends Alleys” project opens local symbols, stories, and myths to a global audience—through art, digital storytelling, architectural landmarks, physical Legends Alleys, and smart cultural routes, rooted in real places and living communities.
Project Concept – “To Turn Every Place Into a Legend.”
The Legends Alleys project is conceived as a flexible cultural framework that can be implemented at different scales — from compact pilot formats to a full Legends Alley.
We will combine:
- professional art inspired by local symbolism,
- digital storytelling – interactive routes on Legego.com,
- the physical “Legends Alley”,
Pilot Legends Alley
For partners who wish to experience the Legends Alley concept in a tangible yet lower-risk format, we offer a pilot version of the project. This implementation includes 1–3 physical storytelling stands, each presenting a local legend through original artwork and narrative design.
The pilot alley is complemented by a curated map of legendary locations, connecting physical artworks with the wider cultural landscape. Each location on the map links to Legego digital tours, allowing visitors to explore the full legend series through interactive storytelling.
The project continues to involve local artists through on-site plein air sessions, whose works are later integrated into the Legego platform as part of digital routes. This format allows communities and partners to test the concept, activate cultural storytelling, and build audience engagement—while keeping the structure scalable for future expansion into a full Legends Alley.
Mini Legends Alley
The Mini Legends Alley is the most compact entry point into the project, designed for locations seeking a symbolic yet meaningful cultural presence. It consists of a single physical stand featuring an artwork and a map of legendary sites, serving as a gateway to the broader storytelling experience.
Rather than presenting a full route on-site, this format invites visitors to continue their journey digitally—through Legego interactive tours, where legends, artworks, and locations unfold across the region. Despite its minimal physical footprint, the Mini Legends Alley functions as a strong cultural marker, blending place-based art with digital exploration.
This format is ideal for testing audience interest, activating a specific landmark, or introducing the Legends Alley concept in sensitive natural, historical, or urban environments, with the potential to grow into a pilot or full-scale implementation over time.
What We Offer:
- A New Cultural Landmark: “Legends Alley”
- 12 artworks created by international and local artists based on local stories, symbols, and legends.
“Legends Alley” – an iconic structure or pavilion, a 3D-printed space featuring immortalized legends and interactive projections.
- Smart Tourism Routes (Legego.com)
- Each artwork has a QR code linking to an audio/video tour.
- A global stories and culture campaign for tourists, communities, families, and an international audience across 22 countries.
Why This Fits Any Forward-Looking Cultural Vision
✔ Aligns with long-term cultural and creative development strategies
✔ Enriches local heritage through world-class artistic interpretation
✔ Creates new cultural destinations and visitor flows
✔ Strengthens cultural visibility and reputation on an international scale
✔ Integrates technology, art, architecture, and community
What the Location Gains:
Cultural Value
- heritage and stories are expressed through the language of art,
- a contemporary interpretation of mythology,
- “Legends Alley” as a contemporary cultural symbol.
Tourism Value
- a new attraction,
- increased visitor engagement,
- engages the “local stories” economy.
Economic Value
- revenue (percentage) from digital tours,
- partnerships with brands,
- sales of artwork reproductions and souvenirs.
Reputational Value
- international media,
- global campaign,
- global visibility of local heritage.
Every place holds a story worth telling.
Let’s explore how Legends Alley could take shape in your place.
How Patrons Become Part of the Legend:
✔ Rights to 12 original artworks for reproductions, whose visuals can also be used for souvenir products.
✔ Name/company immortalized in the “Legends Alley.”
✔ Placement on the wall of the “Legends Alley.”
✔ Share of revenue from Legego tours.
✔ Included in the “Inspire Sharing” patron network.
✔ International visibility and media coverage (PR value).
Progress – Lithuanian Project “Vilnius’ Legends, Artistic Tour”:
Project Team:
Creators:
Jurga Budrytė (ex Povilaitienė), a professional artist, has held more than five solo exhibitions in Lithuania and has participated in both local and international group exhibitions.
Member of the LDS (Lithuanian Artists’ Association) and LATGA (Lithuanian Copyright Protection Association).
In 2016, the international art magazine Diogen dedicated an entire issue to the artist’s work:
In 2020, during the exhibition Baltic Gods at the Šlapeliai Museum, the Lithuanian National Television (LRT) filmed a feature about the artist’s work and the cultural heritage of the Balts:
Articles about the artist’s work published on Lithuanian portals:
Živilė Šimkienė – founder of travel platform Legego.com.
- The prestigious K2Match fund has awarded Legego the Silver Startup status:
- More than 1,000 media outlets worldwide have published articles about the platform. Example article:
- The project was nominated among the Top 3 finalists of the “Europos burės” awards, with coverage in Lithuanian media:
About Legego.com:
Legego.com is the world’s first travel platform combining personal travel experiences, guides, legends, and interactive digital routes in one ecosystem.
This claim refers to the unique combination of features: user-generated experiences, culturally-based guides and legends, and smart interactive digital routes with monetization for creators—features not previously integrated on a single global platform.
Platform Facts:
✔ 40 created digital tours
✔ 140+ thematic locations
✔ Users from more than 79 countries
Travel Tools:
✔ Maps
✔ Audio guides
✔ Video guides
✔ Interactive routes
✔ Creator marketplace